SMB Marketing

A few weeks ago we reviewed some old and new ideas on the discussion of logo design. One interesting tidbit from the multibillion dollar fast food sector is the large number of companies, such as McDonald’s, Burger King, Checkers and more, that use “exciting,” high-wavelength colors like red and yellow to draw in consumer eyes.

At the beginning of 2015, the Advertising Specialty Institute circulated their annual “Impressions Study”, a market research report that provides an in-depth look at promotional products and the people that use them every day.

The report’s aim was to provide to suppliers and distributors of specialty advertising products better insight about what works. The study profiled everything from wearable items to writing instruments, and provided detail on many promotional product categories and how they contribute to overall marketing strategies.

During the last week of August 2015 Inc. magazine posted an article with a striking headline that pertains to a large segment of American enterprise. In “Why the B2B Market has Cooled Off,” columnist Diana ransom breaks down some of the latest economic numbers.

What is good design? While there is some subjectivity to it, there are certain principles in that dictate what good website design. And unless you are an expert in the design and coding of business websites, your tap the expertise of professionals, so that you can do what you do best and focus on your company.

When considering an upgrade or added functionality to your business, it is helpful be aware of what is trending and commonplace for today’s website in the business world.

One of the greatest things that can happen in business is winning that game-changing deal. No matter what line of business you are in, bagging the big account or scoring an important new customer can make your day or even your month. It is what motivates business owners to do what they do.

Long before anyone had ever heard of Bill Gates, Cheryl Sandberg or Warren Buffet, there was one individual who exemplified ingenuity and achievement. Throughout the 20th Century and much of the post-industrial age, Howard R. Hughes, Jr., was known as an innovator, a celebrity and a universal man.

At age 19, Hughes inherited 75% of his family’s fortune. Because he also inherited some of his father’s ambition, gift for mechanics and engineering, and entrepreneurial spirit, the younger Hughes set out to change the world.

Ever since we were children, Americans have gotten to know brands. Regardless of what generation you fit into — whether you are part of the now much-targeted millennials or a member of Generation X, Gen Y or Baby Boomers — you came to know brands from the television, radio and print ads that are ubiquitous to American life.
 

Running a business is no easy task. On any given day, you’ve got a hundred things to manage. And yet, in order to keep your business successful and growing, you always need to bring in new business, new sales and new orders.

Earlier this year, we posted about trade show giveaways and the need to strike the right note with audiences. For example, if you are a business exhibiting at a trade show some place where the sun shines year round, like Miami or Albuquerque, don’t pack the logoed ice scrapers and winter items for the show. That’s just common sense marketing.
 

Fairly or unfairly, insurance agents get typecast by the public and by the media, sometimes to hilarious effect. If you’ve ever seen the 1990s hit film “Groundhog Day” starring Bill Murray, you may remember the moment that Murray’s character (the snooty local news reporter named Phil Connors) bumps into an old high school classmate.