SMB Marketing

“Outside the Box” May Be Best for Some Customers

Kelly Glass

When the average business professional thinks about promotional products and advertising specialties, what comes to mind might not be ground breaking. Pens, mugs, hats and embroidered wearables are all favorite classic items that are used by everyday people, and are reserved enough in their designs to let a company’s logo shine or their brand name do the talking. Whatever your customers’ needs for customization of products, Idea Custom Solutions can help you through the process.

March “Madness”: Working with Less-than-Pleased Customers

Kelly Glass

The term “March Madness” conjures up thoughts of basketball, office pools and chicken wings. For the teams involved, the competition is high-stakes and, in the blink of an eye, a perennial powerhouse like Duke, Syracuse, or North Carolina can be eliminated from contention by a new rising star. On top of that, there is the excitement of the coaches yelling from the sidelines and fans cheering in crowded arenas.

Real Estate: Where It’s At!

Kelly Glass

Humans have been living indoors for a long, long time. It’s odd to think about it, but the home is probably the world’s oldest possession other than clothing. Yet, as consumers and viewers of the news, we tend to think of real estate as an industry sector that is entirely “cyclical”. But real estate is always in demand and people are always on the move.

Be Direct — Your Customers Will Appreciate It

Kelly Glass

We live in a very, very digital age. One in which the mobile phone often trumps the daily newspaper as a means for consumers to read the news. Meanwhile, businesses and the press vie for every consumer’s attention.

It’s easy to joke about what we call “click-bait”, or news posts that often aren’t very valuable in terms of providing information, but grab our attention nonetheless. Typically, click-bait grabs our interest long enough to make us wiggle our finger to click a headline to another webpage.

Springtime = Warmer Weather, Brighter Opportunity

Kelly Glass

One of the things that it seems people are most excited about right now is the end of winter. For sure, if you live in one of the colder parts of the country you’re hearing your neighbors complain about more cold and more snow. They want the warmer weather . . . now!

Besides longer days, budding flowers and warmer temperatures, the spring and the summer present a lot of excellent opportunities for specialty advertising distributors to capitalize on people’s desire to be social and get outside.

Going Mobile: Is the “Work Desk” Dead?

Kelly Glass

The 1996 film "Big Night" revealed the joys of a good joke, a hot plate of food and warm company, as well as the fact that even the Italian restaurant is a business.

Ian Holm’s character, the ruthless restauranteur Pascal, put his ideas of work more bluntly. “I am a business man,” he said. “I am anything I need to be at any time.”

Winter isn’t About “Winter Blues”, it is About Opportunity

Kelly Glass

Watching the snow fall nationwide with predictions of more to come can put some people in hibernation mode. Although winter in many parts of the U.S. has been fairly mild so far, with the transition to the New Year, some people sit and wait for snow to melt, pausing until things start happening again.

Thoughts of being snowed in, kids getting days off from school and working from home might sound cozy and heartwarming. But what does it mean for the business owner? It all depends on you.

Keeping Business Down-to-Earth in a Technological Age

Kelly Glass

Well-publicized events like the Super Bowl haven’t always just been about blockbuster commercials and Katy Perry halftime shows.

The inaugural Super Bowl in 1967 featured a bout between two football titans: the Kansas City Chiefs and the Green Bay Packers. But that day people also got a glimpse of a space age marvel that would certainly change the way we would live and move about on daily basis.

Hot Economy: Where to Find Customers in 2015

Kelly Glass

 

Earlier this month, we made mention of just one of many news blurbs about how much the economy has not only rebounded, but grown. According to economists, things are good now and looking equally good for the next year.

Brand Building and Promotion for 2015

Kelly Glass

If you’re talking to your customers on a regular basis, you may find that, for many of them, right now business is very good. And it’s not just talk. 2015 looks to be a landmark year.

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