It’s hard to believe that Thanksgiving is just next month. In many parts of the country, it's still warm and the leaves are a rich bright green. But give it a few weeks and businesses in every sector of the economy will be shifting their marketing efforts and promotions toward the winter holidays including Christmas, Hanukkah and New Year’s Eve.
Does Fall Really Mean "Pumpkin Spice Everything"?
Kelly Glass
Autumn is here and, in most parts of North America, the leaves are just about ready to turn to shades of orange, red and brown. As the joke goes, pumpkin-spiced everything returns to stores near you.
At trade shows and conferences, most booths and exhibit space typically have some sort of specialty advertising or promotional products emblazoned with exhibitors’ names and logos.
In last week's Idea Custom Solutions blog, we talked about the fact that wearables — altogether the promotional products industry's best selling category — is one that need not be tied to specific seasons.
We’ve talked previously about the power of the t-shirt. Perhaps this classic garment has an unfair advantage. After all, the t-shirt is not only an icon in American folk and pop culture, but also pops up now and again as a part of high-fashion, depending on what's hot in one season or another.
Small businesses might ask their marketing partners about "what's hot." Anytime trade shows are on the calendar, it’s a good time for them to consider the latest promotional products to be released. But it’s also helpful for them to understand the products that make up the biggest slice of the market and why.
Last year, as businesses large and small evolved marketing strategies, launched new products and tried on new colors and typefaces, it seemed like an explosion of graphics occurred across the marketing galaxy.
In 2016, small and medium sized businesses (SMBs) and the customers that they serve tend to connect digitally. For example, social media is used by SMBs as an essential means to keep in touch and promote interaction (as well as sales transactions).
Branding today is different than it was in the last century. One simple reason is that there are more ways to reach people, thanks to changes in technology, media and the way we consume content.
