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​#PinGameStrong: The History of Enamel Pins and the Current Craze

Kelly Glass

One of the biggest trends right now among Millennials and people in their mid-30s hearkens back to ancient Egypt and battling soldiers: enamel pins. It’s not unusual these days to find a social media picture of a pin, with the hashtag #pingamestrong. On Instagram alone, there are more than 510,000 posts. Essentially, if you haven’t yet tapped the enamel pin market, you’re missing out.

Promote the Vote

Kelly Glass

The upcoming midterm election will likely be one of the most closely followed elections in a long time, punctuating a political term that’s been rife with debate and protest. But the problem remains that many of the eligible voters in the United States still don’t come out to the polls. According to FairVote, only about 60 percent of eligible voters show up for presidential election years and the number is even lower for midterm elections — hovering at about 40 percent. Primaries and local elections?

5 Tips for Reducing Employee Stress

Kelly Glass

It’s a sad fact of life: two-thirds of full-time employees are either completely stressed out at work or already in a state of burnout. According to The American Institute of Stress, that is the result of a few different factors. An employee’s workload accounts for 46 percent of that stress, interpersonal issues at work is 28 percent and job security and work-life balance is 6 percent.

Design Express

McDonald’s did a lot of things right with the McDelivery campaign, by creating buzz around and anticipation for a specific event and then encouraging social media shares. But it also went a bit wrong.

Get Spooky: Use Halloween to Your Advantage

Kelly Glass

It’s the spookiest time of the year! Halloween is more popular than ever and is you haven’t started your seasonal marketing campaign already, you may be missing out on All Hallows Eve-fueled sales. Here are three ways to add some eerie flair to your marketing.

​New Bobbleheads Celebrate 75 Years of Dirt in the Skirt

Kelly Glass

In case you haven’t heard, there’s no crying in baseball. That line and the All-American Girls Professional Baseball League (AAGPBL), were immortalized by Tom Hanks and Geena Davis in the movie, “A League of Their Own” in 1992. For the 75th anniversary of the league, the National Bobblehead Hall of Fame and Museum worked together with the AAGPBL to create a new memento: the first ever bobblehead series to feature the 15 league teams.

​Promo Products are Afoot

Kelly Glass

When it comes to promotional apparel, shirts tend to be the most popular. When someone is wearing a branded shirt, the logo is right there in front of everyone to see. But there’s a new trend in town: statement socks. Really, things that go on your feet! It’s a subtle style of branding. You don’t necessarily know if a brand has penetrated your consciousness if you see someone wearing logoed socks, but the company name may pop into your head later that day unannounced.

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