Marketing

Graphic Design Trends for 2019

Kelly Glass

In 2018, we saw big, bold graphic design, with bright colors and fonts that seemed to have more impact rather than just being new or novel. Will these trends continue into 2019? Vengage created an infographic detailing what the eight big trends will be in graphic design over the next year. These are the highlights:

Quiz: Is Your Logo Working?

Kelly Glass

A logo is arguably one of the most important parts of your branding strategy. Think about it — when you see the golden arches, what’s the first thing you think of? McDonald’s. You may even get a bit hungry. That’s because the McDonald’s logo is doing its job. It’s reminding you of the brand and the products you get from it, and potentially triggering an emotional response. Granted, we can’t all sell hamburgers, but your business’s logo should elicit the same reaction from people.

Get Spooky: Use Halloween to Your Advantage

Kelly Glass

It’s the spookiest time of the year! Halloween is more popular than ever and is you haven’t started your seasonal marketing campaign already, you may be missing out on All Hallows Eve-fueled sales. Here are three ways to add some eerie flair to your marketing.

SEO and How Your Small Business Should Use It

Kelly Glass

At times, the promotional products industry can lag behind when it comes to technology, but it’s never too late to catch up. If you haven’t been implementing SEO best practices for your website, Idea Custom Solutions is here to help.

​Promo Products are Afoot

Kelly Glass

When it comes to promotional apparel, shirts tend to be the most popular. When someone is wearing a branded shirt, the logo is right there in front of everyone to see. But there’s a new trend in town: statement socks. Really, things that go on your feet! It’s a subtle style of branding. You don’t necessarily know if a brand has penetrated your consciousness if you see someone wearing logoed socks, but the company name may pop into your head later that day unannounced.

​Take Advantage of Unconventional Advertising

Kelly Glass

For Cinco de Mayo in 2016, Taco Bell struck marketing genius. The company leveraged popular social network Snapchat to allow users to turn their faces into giant taco shells. It was a hit and the campaign broke Snapchat records, achieving 224 million views in a single day. But it came at significant cost to the restaurant chain.

​It’s All About the Email Signature

Kelly Glass

Many business owners think of marketing as a larger scale topic, something you actively do to go out and find new customers. But there’s a secret weapon hidden in every business’s day-to-day arsenal: email signatures. It’s something small that, once you set it up, you never have to think about — but it works wonders as a passive marketing possibility. No matter whom you send your emails to, your business information will be on the bottom for them to read. Follow these tips to make sure you’re getting the most marketing bang out of your email signature.

Welcome Summer Warmth with Winning Outdoor Products

Kelly Glass

It’s officially summertime (Well, not officially, but we only got about a day of spring!). Warm weather means outdoor parties, cold drinks at the lake, grilling, catching rays on the beach . . . Essentially, it means a plethora of opportunities for promotional products companies to capitalize on the heat. If you haven’t yet hopped on the bandwagon of outdoor promos, follow these tips to make sure you do so in the best way possible.

​4 Embroidery Problems with Hats — and How to Solve Them

Kelly Glass

Hats are one the most widely used items for promotional products and spreading marketing messages. You see them everywhere, branded with company logos, short clever quips and brand names.

There’s only one problem. Embroidering hats, specifically ball caps, can be a pretty big hassle. Here are the top four problems with getting embroidered artwork on ball caps, and what you can do to solve them.

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