customer service

“March Madness” might be a timely basketball term right now, but rolling from the first quarter of the year into spring and summer can be its own source of madness for many businesses. Often problems arise when customers think that they're not getting responses. No matter what kind of businesses you serve, being proactive is the best way to keep them satisfied and loyal in the long-term.

All businesses have them: those customers who are just a little more demanding, require a little more attention and can be a little more difficult to deal with than the rest.

For promotional products distributors, it might seem that every customer is absolutely vital and must be cherished. It’s commonly thought that tough customers are a reality you have to deal with, no matter the sector in which you operate. Yet, lots of times "the squeaky wheel" might be the customer we need for revenue and to keep us on our toes.

Branding today is different than it was in the last century. One simple reason is that there are more ways to reach people, thanks to changes in technology, media and the way we consume content.

The term “March Madness” conjures up thoughts of basketball, office pools and chicken wings. For the teams involved, the competition is high-stakes and, in the blink of an eye, a perennial powerhouse like Duke, Syracuse, or North Carolina can be eliminated from contention by a new rising star. On top of that, there is the excitement of the coaches yelling from the sidelines and fans cheering in crowded arenas.