promotional products

Just over a month ago one business reporter on the east coast asked some small and medium-sized business (SMB) owners about what kind of promotional products they like best and the entrepreneurs weighed in.

Last summer, business blogger Andy Johnston dared to make a pretty shocking recommendation regarding promotional items for SMBs. In The Event Manager, he said that just handing out promotional items without a strategy isn’t a great move.
 
“Just giving people . . . office supplies is a wasted opportunity,” Johnston wrote. This goes for trade shows, client visits or any other event.
 

Inc., the most well-known magazine for small business and entrepreneurship, posted some insight this week about the ever growing small business sector. As a follow-up to their news earlier in the year about the good economy and the fact that businesses are revving their engines, Inc. staff writer Jeremy Quittner shared some profiles on where new firms and growing SMBs are getting startup cash.

If you’re not an avid basketball fan, you’ve probably had your fill of March Madness basketball, and the month-long nationwide obsession that concluded with the NCAA Championship on Monday, April 6.

As The Tampa Bay Times pointed out just recently, big time sports events are about more than just a love of sports. Whether you are talking about Super Bowls, Final Fours or amateur youth tournaments, sports are big business.

When you think of “Star Wars”, you might not jump up out of your chair and get excited. The George Lucas-directed movie that debuted in 1976 has, as we all know, grown into much more than just a space-age action adventure film. “Star Wars” to some has become a subculture and, to others, almost an obsession. Moreover, “Star Wars” is big business.

When the average business professional thinks about promotional products and advertising specialties, what comes to mind might not be ground breaking. Pens, mugs, hats and embroidered wearables are all favorite classic items that are used by everyday people, and are reserved enough in their designs to let a company’s logo shine or their brand name do the talking. Whatever your customers’ needs for customization of products, Idea Custom Solutions can help you through the process.

Humans have been living indoors for a long, long time. It’s odd to think about it, but the home is probably the world’s oldest possession other than clothing. Yet, as consumers and viewers of the news, we tend to think of real estate as an industry sector that is entirely “cyclical”. But real estate is always in demand and people are always on the move.

We live in a very, very digital age. One in which the mobile phone often trumps the daily newspaper as a means for consumers to read the news. Meanwhile, businesses and the press vie for every consumer’s attention.

It’s easy to joke about what we call “click-bait”, or news posts that often aren’t very valuable in terms of providing information, but grab our attention nonetheless. Typically, click-bait grabs our interest long enough to make us wiggle our finger to click a headline to another webpage.

One of the things that it seems people are most excited about right now is the end of winter. For sure, if you live in one of the colder parts of the country you’re hearing your neighbors complain about more cold and more snow. They want the warmer weather . . . now!

Besides longer days, budding flowers and warmer temperatures, the spring and the summer present a lot of excellent opportunities for specialty advertising distributors to capitalize on people’s desire to be social and get outside.