embroidery digitizing

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Specialty Market Spotlight

Kelly Glass

With the beginning of every new year, it pays to take a look at your promotional products business and see where you can cut back and where you can expand. These three specialty markets are trending right now and it’s important to consider if you can sell to them and ride those trends to new income streams.

2019 Graphic Design Trends

Do you know about “yesterday’s tomorrow”, “Memphis”, “digital brutalism and “augmented reality” in relation to graphic design? Not to worry, Idea Custom Solutions has you covered. To ensure we produce the best quality and creativity for our customers, we benchmark outstanding work and strive to teach and inspire our teams constantly.

 

​Cinnabon Joins the Branded Swag Revolution

Kelly Glass

Everyone, please welcome Cinnabon to the ranks of the branded swag experts. The cinnamon roll company has just joined other restaurants, such as Taco Bell, McDonalds, Arby’s, and Kellogg’s, in promoting their brand with deliciously clever clothing and products.

Stay Safe from Cybercrime

Kelly Glass

By 2021, research firm Cybersecurity Ventures expects financial damages from cybercrime to small businesses will reach a cost of $6 trillion. We hate to break it to you, but promotional products companies and other small businesses are a prime target for malware.

​Dunkin’s Line of Fake Merch Mocks Promo Swag

Kelly Glass

No doubt inspired by the full slate of fun branded merchandise put out in years past by other big brands such as Taco Bell, McDonalds and Wendy’s, Dunkin’ (formerly Donuts) has released its own line of quirky branded swag . . . sort of.

Promote the Vote

Kelly Glass

The upcoming midterm election will likely be one of the most closely followed elections in a long time, punctuating a political term that’s been rife with debate and protest. But the problem remains that many of the eligible voters in the United States still don’t come out to the polls. According to FairVote, only about 60 percent of eligible voters show up for presidential election years and the number is even lower for midterm elections — hovering at about 40 percent. Primaries and local elections?

Make Your Embroidered Products Stand Out

Kelly Glass

As embroidery digitizing experts, we here at Idea Custom Solutions know there’s not much more professional than a smartly embroidered garment or accessory for team members or customers. But logos and monograms are far from the extent of what you can do with the art form. Try offering your clients promotional products with more innovative styles. Perhaps you can take inspiration from one of these stunning examples of alternative embroidery.

5 Tips for Reducing Employee Stress

Kelly Glass

It’s a sad fact of life: two-thirds of full-time employees are either completely stressed out at work or already in a state of burnout. According to The American Institute of Stress, that is the result of a few different factors. An employee’s workload accounts for 46 percent of that stress, interpersonal issues at work is 28 percent and job security and work-life balance is 6 percent.

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