embroidery digitizing

Promote the Vote

Kelly Glass

The upcoming midterm election will likely be one of the most closely followed elections in a long time, punctuating a political term that’s been rife with debate and protest. But the problem remains that many of the eligible voters in the United States still don’t come out to the polls. According to FairVote, only about 60 percent of eligible voters show up for presidential election years and the number is even lower for midterm elections — hovering at about 40 percent. Primaries and local elections?

Make Your Embroidered Products Stand Out

Kelly Glass

As embroidery digitizing experts, we here at Idea Custom Solutions know there’s not much more professional than a smartly embroidered garment or accessory for team members or customers. But logos and monograms are far from the extent of what you can do with the art form. Try offering your clients promotional products with more innovative styles. Perhaps you can take inspiration from one of these stunning examples of alternative embroidery.

5 Tips for Reducing Employee Stress

Kelly Glass

It’s a sad fact of life: two-thirds of full-time employees are either completely stressed out at work or already in a state of burnout. According to The American Institute of Stress, that is the result of a few different factors. An employee’s workload accounts for 46 percent of that stress, interpersonal issues at work is 28 percent and job security and work-life balance is 6 percent.

Design Express

McDonald’s did a lot of things right with the McDelivery campaign, by creating buzz around and anticipation for a specific event and then encouraging social media shares. But it also went a bit wrong.

Get Spooky: Use Halloween to Your Advantage

Kelly Glass

It’s the spookiest time of the year! Halloween is more popular than ever and is you haven’t started your seasonal marketing campaign already, you may be missing out on All Hallows Eve-fueled sales. Here are three ways to add some eerie flair to your marketing.

​When it Comes to Digitizing, DIY is Detrimental

Kelly Glass

As we’ get ready to start a new fiscal year, some of you may be reviewing your budget and realizing you need to trim some of the fat. With custom apparel embroidery businesses, one of the first things people suggest is moving digitizing in-house. Cut the costs of outsourcing and you save your company the money, right? Wrong. Whatever you’re saving in cost, you’ll likely end up spending more in lost time. Here’s why it’s more expensive and less productive to DIY your digitizing.

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