Do-It-For-Me Design

Almost two decades ago — back when the average adult was using AOL to dial up the internet and most people were wondering what the website really did — Bill Gates laid out the future.

In stating that “content is king”, Gates implied something that we’d all come to understand as users today: what is on a website, or the meaningful stuff that makes up the body of information delivered by technology, is what is most important.

The American idea of DIY — short for “do it yourself” — is something that has long been considered one of the cornerstones of success in enterprise. Entrepreneurs use their own wits and personal drive to make small businesses and startups work. While self-reliance and perseverance are essential ingredients to making any business idea work, often the entrepreneur with a revolutionary product idea needs help with the elements of building a brand.