branding

Quiz: Is Your Logo Working?

Kelly Glass

A logo is arguably one of the most important parts of your branding strategy. Think about it — when you see the golden arches, what’s the first thing you think of? McDonald’s. You may even get a bit hungry. That’s because the McDonald’s logo is doing its job. It’s reminding you of the brand and the products you get from it, and potentially triggering an emotional response. Granted, we can’t all sell hamburgers, but your business’s logo should elicit the same reaction from people.

3 Logo Rebrands That Worked

Kelly Glass

Choosing to completely redesign your logo is a big step. Customers have likely grown accustomed to your current look and, as it has been proven time and again, most people don’t like change. You risk losing customers, sparking some outrage and, even worse, losing a large portion of revenue from people who either hate the new look or just don’t recognize it anymore and can’t find your company.

Welcome Summer Warmth with Winning Outdoor Products

Kelly Glass

It’s officially summertime (Well, not officially, but we only got about a day of spring!). Warm weather means outdoor parties, cold drinks at the lake, grilling, catching rays on the beach . . . Essentially, it means a plethora of opportunities for promotional products companies to capitalize on the heat. If you haven’t yet hopped on the bandwagon of outdoor promos, follow these tips to make sure you do so in the best way possible.

Try a Bit of Subtlety in Your Branding

Kelly Glass

Lynne Lambert, owner of Mapt Gear, has a revolutionary idea that may upend the promotional products industry. It’s kind of like anti-branding. Her company sells totes, messenger bags and a padfolio waiting for logos. However, the logos themselves are sometimes never seen on the products. Instead, she prints maps with pin illustrations to show the exact locations of companies’ headquarters (or specific locations or even event spots).

5 Dos and Don’ts of Branding for Small Businesses

Kelly Glass

Branding: it’s not just for high-profile businesses. The definition of branding is “the marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products.” As a small business, you can have great products, services and employees but still struggle. The problem could be that your brand isn’t buttoned up. Here are a few dos and don’ts for mastering the art of branding.

4 Rules to Designing a Great Logo

Kelly Glass

In pop culture, we are surrounded by logos that are so incredible, they have become recognizable across multiple generations, such as the golden arches, a silhouette of an apple or the black swoosh. Even these descriptors alone automatically trigger in most minds the brands they represent.

Lasting Impressions: Tips on How to Create Memorable Employee Uniforms

Kelly Glass

A customer’s opinion of a business is most often based on an interaction that occurs between the individual and the company’s employees. This effectively means that your clients are hiring workers to be ambassadors for their brands and, according to Business.com, “a new customer will develop an impression about your employee (and your business) in their first seven seconds with your employee.”

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