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August 28, 2018

​Vans Teams Up with Van Gogh for Promotional Perfection

Submitted by Kelly Glass

The world of fine art is colliding with skater fashion in the newest collaboration of promotional products for the Van Gogh Museum in Amsterdam. The collection launched August 3rd and includes shoes, some apparel and a few accessories. The products feature some of Van Gogh’s most famous works: “Skull,” “Almond Blossom,” “Sunflowers,” “Old Vineyard with Peasant Woman,” “Self-Portrait as a Painter” and letters he wrote to his brother.

It’s our mission to make Van Gogh as accessible to people all over the world as we possibly can,” Axel Ruger, the museum's director, told Glamour. “People from all over the world really love Van Gogh and want a piece of him, as it were. We’re always looking to find new ways [to] make his work [feel] relevant today.”

Adriaan Dönszelmann, the museum’s managing director, agrees. He told ABC News that the partnership “brings Vincent’s art 'Off The Wall' and into the world to a new audience outside the museum.” he told ABC News.

Vans, a pioneer of skater fashion, often partners with pop culture brands to create promotional lines, so this collaboration was a no-brainer. Plus, a portion of the proceeds for each sale goes to the restoration of Van Gogh’s art, so shoppers can feel good about the steep price tag — ranging from $40 to $140. For the shoes specifically, the footbeds have custom art and each piece of merchandise (shoes or otherwise) comes with a hangtag touting historical tidbits about Van Gogh’s work.

Here’s what you can get: “Almond Blossom” high-tops ($75), satin bomber jackets ($140), backpacks ($90), crew sweatshirts ($94.50), ballcaps ($40), “Old Vineyard with Peasant Woman” sneakers ($75), “Sunflowers” low-tops ($65), hoodies and t-shirts; “Skull” slip-ons ($65), hoodies ($99.50), long-sleeved crew shirts and ballcaps, “Self-Portrait as a Painter” low-tops ($65), t-shirts and letters slip-ons ($65).

Here’s the bad news, though: it’s a limited-edition collection and much of it is already sold out. There are going to be more release dates in the future, but be sure to snag what you want as soon as possible, lest it be gone forever. It’s for sale at Vans.com, Vans retail shops, the Van Gogh Museum in Amsterdam and the museum’s website vangoghmuseumshop.com.

Want to do a similar collaboration campaign for your clients? Work together with Idea Custom Solutions on the vector artwork and/or embroidery digitizing to create something that will shine!

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